Hailey Bieber is being sued for trademark infringement by a fashion brand almost a week after launching her skincare line, Rhode.
The 25-year-old is being sued for trademark infringement over her recently launched skincare line, Rhode, which also shares the same name as a fashion company founded in 2013, according to court documents.
Rhode is also her middle name.
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There is no question that Ms. Bieber and her companies are aware of Rhode’s superior rights, according to the fashion company’s founders Purna Khatau and Phoebe Vickers, who list celebrities who have worn their brand, including Beyoncé, Tracee Ellis Ross, and Lupita Nyong’o.
It was claimed that Ms. Bieber had previously asked to buy the RHODE mark, understanding that the two brands could not coexist without confusion, but Khatau and Vickers refused because of the sacrifices they had made to establish the brand.
The RHODE brand is their most important asset.
But Ms. Bieber, who could undoubtedly use her fame to her advantage with a different beauty line brand, seemed unconcerned about the fact that two other female business owners have been using the RHODE brand name for years.
The pair claimed in their complaint that Ms. Bieber blatantly promoted her brand to her “45 million Instagram plus followers, 9.2 million followers on TikTok, and 1.7 million followers on YouTube.”
Which, in their opinion, will quickly saturate Rhode’s market presence, perplex consumers, and ultimately damage the reputation and goodwill of their RHODE brand.
They are asking her to change her skin-care line’s brand.